Announcement from the CEO

Doug Camplejohn

Fliptop has always been a company about data.

We started by building one of the best social identity matching identity engines in the world –  one that helped companies like MailChimp, Dell, Toyota, Oracle, Nordstom and many more.

In 2012, while we were out talking to many of these customers to see how they were using the data and what we could build for them next, we started hearing a pretty consistent story.…

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The 7 Common Traits of a Successful VP of Marketing

The closer you get to the top, the tougher it can get. For every outwardly successful VP of Marketing, there are those in similar roles who can’t help but play the comparing game. It’s simply hardwired into the DNA of successful individuals. Competition becomes a way of life and chances are that if you were attracted to this headline, you’re someone who enjoys the fight.…

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Are You Sure Your Lead Scoring System Is Reliable?

“If you wait to do everything until you’re sure it’s right, you’ll probably never do much of anything.”
~ Win Borden

“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”
~ Mark Twain

In our recent post, The 7 Most Common Pain Points Experienced By Every VP of Marketing, one of the difficulties we highlighted was ‘I don’t know if I’m measuring the right things’.…

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Five Point Plan for Marketo Summit

Marketo Summit - Banner

We are less than a week away from Marketo Marketing Nation Summit.  It will most likely be the ultimate event for B2B marketers for 2014.  In order to make the most of the 2+ days, here is my guide to getting the most out of your visit.

Step 1. Plan your agenda

With over 90 different sessions, plus keynotes from the former Secretary of State and the CMO of GE, there is just too much to see to fit into 2 days.…

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The Moneyball Approach to Predictive Lead Scoring

My sister played little league baseball with “the boys” from the time she was seven until she was twelve. She moved into all girls softball and even today, 20 years later, she still plays. As a pitcher she struck out boy after boy on the mound while I was making flower necklaces in the grass. Sports in general was never an interest of mine but in 2002, with the stellar San Francisco Giants lineup, I became a fan!…

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19 Brilliant Marketing Events in 2014

With 2014 in full flow, it’s time to make sure you don’t miss out on tickets for these brilliant marketing events around the world. Attending these events  in person is an amazing opportunity to meet other marketers and learn the latest in digital marketing. Which will you be making an appearance at?

The CRM Summit
When: April 28-29
Where: April Park Plaza, Westminster, London
What: This summit will give you insight, ideas, and inspiration.…

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Dirty Data? Don’t Care


We help companies use predictive lead scoring to prioritize open leads, accounts, and opportunities… but what if the company has “dirty data!” (gasp!)

Guess what! You’re not alone!

Here are some FACTS:

  • Everyone has a different sales process

  • Everyone uses Salesforce differently

  • Everyone has skeletons in their Salesforce closet

  • Everyone has large amounts of data
  • No one’s data is “clean”

Our ability to build a predictive model is dependent on the fact that you have closed won and closed lost opportunity data.…

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The 7 Most Common Pain Points Experienced By Every VP of Marketing

Pain Points VP marketing

At Fliptop, we strive to understand the nuances of sales and marketing efforts. It’s amazing how often we hear from people who come across friction within their own organization, where, theoretically at least, everyone should be pulling in the same direction. We’ve made it a new focus of the Fliptop blog to get to the bottom of how these blockages occur and to open a conversation about how to turn obstacles into launchpads for improved performance.…

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How to Become an Expert in Lead Nurturing (The Ultimate Guide)

So, who wants to learn more about lead nurturing?

This lead nurturing marketing resource gives you all the best lead nurturing tips and How Tos… anywhere.

Each chapter contains links to specially selected blog posts that will improve your lead nurturing skills.…

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Join us at Marketo Summit

Join us at Marketo Marketing Nation Summit this April 7-9 to learn the latest in marketing best practices,  lead nurturing, predictive analytics, and more. As a silver sponsor, Fliptop is offering $100 discount on your registration.  While you’re there, make sure to visit us at booth #148 for a chance to win some great prizes and learn about predictive lead scoring!…

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