The explosion of big data has been both a blessing and a curse for modern B2B marketers. A blessing because, in one way or another, every time a prospect interacts with your brand—through your site, ads, emails, etc.—it’s now tracked. Because prospects interact with so many touch points along the path to purchase, even if an interaction doesn’t translate directly to a conversion, every touch is producing valuable data indicative of prospect intent.…
Predictive is becoming one of the most talked about marketing and sales technologies this year. According to TOPO, predictive analytics technology is the second highest buying priority for sales development in 2015 with 36.8% of companies planning to evaluate vendors this year. Everyone seems to have their own idea and opinion as to how the technology actually works
We’re here to set the record straight.…
The modern marketer’s technology stack is complex and diverse. Quite often MarTech tools are not easy to use or understand, requiring substantial training, support, and time in order to gain any real value. This leads to one of the biggest problems that B2B software companies face—the amount of time a marketer needs to invest in new tools, or even evaluate them in the first place, eliminates the software from consideration and purchase.…
Originally posted to CommPro.biz
As a marketer, you’ve heard the legend of marketing automation. The tale goes that there’s software out there that can move prospects along the buyer’s journey, delivering highly personalized experiences, all with minimal effort from marketers. The story is a promising one, and one that many marketers have already invested substantial time and budget in, but it’s an incomplete one.…
After many trials, we know a thing or two on how best to pick a predictive marketing vendor. If you’re new to the space, it can be difficult to pinpoint key functionality that will align with your company’s sales and marketing objectives. To help you out, we’ve compiled quick list of the Dos and Donts of evaluating a predictive marketing vendor.…
News flash – your best leads are already in your database. But do you know where to find them?
You’ve worked hard and spent precious money to bring leads into the funnel, but did you know that your most valuable leads could be sitting, untouched, in your database? If you’re in sales, have you ever had the feeling that you can’t fully trust your lead scores?…
Last week, nearly 2,500 marketers traveled to Nashville for the annual SiriusDecisions Summit to hear the latest and greatest in marketing technology and trends. This four day event included everything from in-depth analyst sessions, case study presentations, and some sirius parties. We’re still absorbing all of the great information that was presented, but here are a few key takeaways of themes that seemed to be present in several sessions:
One of the best aspects of being a marketer is the wealth of knowledge that’s at our fingertips. Whether it’s a huge tech conference, an intimate user group, or a well executed infographic, you don’t have to look hard to find fellow marketers that are actively sharing their knowledge and experience. We’ve compiled a list of our favorite data driven marketers for you to follow and learn their tips and tricks.…
Reliant Funding provides customized, working capital programs for small and mid-sized businesses nationwide. Their flexible financing options and dedication to first-class customer service has earned them a place in INC Magazine’s 500 fastest growing companies list and they’ve been named to The San Diego Business Journal’s Top 5 Fastest Growing Private Companies for two years running.They’re also one of the many companies that have adopted predictive into their Sales and Marketing technology stack, and have already realized impressive success with predictive lead scoring.…
Next week, more than 2,300 B2B leaders from around the world will converge in Nashville for this year’s SiriusDecisions Summit. Beyond the cowboy boots and barbecue, this year’s show promises to highlight the cutting-edge research and insights, introduce new models and frameworks, and revisit some of SiriusDecisions’ established best practices. And, of course… there’ll be some killer parties.
In its tenth year, the SiriusDecisions is stepping their game up with more than 50 analyst sessions over the course of four days.…
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