More Signal - The Official Fliptop Blog
Release

In Social Media: Resources are Finite, Pressure is Infinite

24 January, 2012 by Paul O'Brien

It seems like the busier we get, the more resources there are to help us manage things. Email, for example, let us communicate with others much more quickly than calling hundreds of contacts per day. Though who really gets through .. Read more →

     
From Buggy to Automobile

Are Small Brands Alone in the World?

16 January, 2012 by Paul O'Brien

As the owner of your very own small business, you go into work elated due to a product release later in the week. You’ve worked hard to get where you are and soon all the blood, sweat, and tears will .. Read more →

     
Customer retention is personal

How to Retain Customers OR How Not to Not Retain Them

12 January, 2012 by Paul O'Brien

Did you know you’re actively chasing your customers away? It’s true. Once they buy something, you send them on their way, never to be seen through your virtual doors again. We spend so much time trying to rope customers in to .. Read more →

     
Go Social with your rewards

American Express Values Social Currency

30 December, 2011 by Paul O'Brien

An increasing number of the world's financial companies have leapt over the online innovations of the past few years and gone right to the use of social media in a significant, and financially sound, new direction. Amex, in particular, .. Read more →

     
Customer Service Brand Ambassadors

How to Make Customer Service Your Brand Ambassador

20 December, 2011 by Paul O'Brien

What’s the face of your company? Believe it or not, one of the most common positions at a company may in fact be your brand ambassador – the customer service agent. A brand ambassador is anyone or anything that “represents” your .. Read more →

     
Yipit

Yipit Gets Social

8 December, 2011 by Paul O'Brien

In February 2010, Yipit co-founders Jim Moran and Vinicius Vacanti started delivering only the daily deals people want, directly to inboxes. The deals aggregator, tracks 1,000 deals a day across 782 daily deal services including Groupon, LivingSocial, Gilt City, and .. Read more →

     
Zappos

How to Establish Credibility in Your Brand

28 November, 2011 by Paul O'Brien

One of the more obnoxious times you go through as a business owner is when customers obviously WANT to buy something from you but don’t feel that it's safe to do so. This could be for a number of reasons, .. Read more →

     
You have to ask

How to Convert Readers to Customers in 3 Easy Steps

21 November, 2011 by Paul O'Brien

Getting people to your site is one thing. When you first start out with a website, many generally focus on just that; getting as many eyeballs looking at your blog and mission statement as possible using a combination of SEO, .. Read more →

     
JC Penney

How to Stick to your Social Media Script

14 November, 2011 by Paul O'Brien

Establishing a “voice” for your brand can be tough. But in this day and age of social media and constant public contact with customers, partners, and prospects, developing a recognizable brand voice is a necessity. Of course, the brand voice sometimes .. Read more →

     
Qwerly

Fliptop Acquires Qwerly

1 November, 2011 by Paul O'Brien

Today we're excited to announce our acquisition of Qwerly, the pioneer in social media profile APIs, and Fliptop's largest competitor in Europe. Max Niederhofer and Phil Jackson started Qwerly almost a year and half ago to make social data portable. .. Read more →