The 10th annual SiriusDecisions Summit is just around the corner and you don’t want to miss out on this year’s action-packed event. With more than 50 analyst sessions, you will learn about recent cutting-edge research and insights in addition to over 100 practitioner case studies, featuring Fliptop’s case study on NewVoiceMedia.
NewVoiceMedia, a cloud-based contact solutions company, had aggressive targets growth and revenue targets to hit.…
Here at Fliptop we are a team of technical, creative, and analytic folks. We believe a team of passionate people can solve big problems for the enterprise and have fun doing it. We love creating products that we’re proud of, and that people love using. We’ve worked in big and small companies, built many great products, and worked with some outstanding people.…
We are less than a week away from the start of Game of Thrones Season Five and Marketo Marketing Nation Summit. Coincidence? I think not!
It it’s sixth year, the Marketing Nation Summit is bigger than ever. With over 100+ sponsors, 100+ sessions, product launches, parties, cool schwag, figuring out where to begin can be overwhelming. Just like building your first program in Marketo :).…
Fliptop announced the next wave of speakers for its 3rd Annual Predict Conference. This year’s conference will be held at Pier 27 in San Francisco on July 15, and newly announced speakers include Russell Glass, Head of Marketing Solutions at LinkedIn; Keith Bigelow, GM & SVP of Big Data & Analytics at Salesforce.com; and Kevin Akeroyd, GM Marketing Cloud at Oracle.…
Fliptop is in two places at the same time this week! Stop by our booth at either the Modern Marketing Experience in Las Vegas, NV or MarTech Conference in San Francisco for a demo of the only full funnel predictive marketing solution and a chance to win an Apple watch.
At Modern Marketing Experience, Fliptop’s Director of Customer Success Farkhanda Zhublawar will be presenting with Markie winner Eric Hansen of Cetera on “Predictive Marketing: How Data Can Determine Your Strategy.” In the session, we’ll explore how Cetera worked with Eloqua and Fliptop to create a predictive lead scoring model and optimize their Sales efforts.…
In a recently published Entrepreneur piece, “Marketers Should Consider These 5 Tech Trends in the Coming Year,” we observed B2B marketing technology’s astounding growth and innovation in 2014. Most notably, last year saw the emergence of the “marketing cloud,” multi-category platforms that incorporate many capabilities from across the vast marketing tech landscape. We challenged marketers to assess their marketing needs to determine whether a one-size-fits all cloud solution was the best option, or whether they’d do better investing in best-of-breed point solutions.…
Come see us at this year’s Marketing Technology Conference! From March 31 through April 1, we’ll be at the San Francisco Union Square Hilton sharing the latest from Fliptop, predictive marketing best practices, and offering tips to help you supercharge your marketing strategy with predictive technology.
If you’re not familiar, MarTech is a conference for the growing community of hybrid professionals who are both marketing and tech-savvy.…
It’s a familiar situation for most marketers. You head into your boss’ office, feeling pretty satisfied with yourself after a big month of lead generation. Thinking you’ve killed it and beaming with pride, you present your lead numbers, only to be promptly shot down. Rather than the praise you’d anticipated, your boss gets right down to it:
“I don’t care about leads… talk to me about revenue.”
Joe Lucas, Director of Demand Gen and Marketing Operations at InsideView, recently found himself in this very position.…
Predictive lead scoring has grown into a hot topic in the past 12 months. SiriusDecisions reports that there are nearly 14 times more B2B organizations using predictive lead scoring today than in 2011. If you are thinking about predictive lead scoring but unsure where to start watch this webinar and learn how can you implement predictive lead scoring in your Marketo and see improvements in conversion and win rates.
In my final post in the four part machine learning overview, I talk about the bias-variance tradeoff in machine learning and how it plays a role in models that overfit or underfit. Overfitting and Underfitting are both undesirable behaviors that must be countered.
First I’ll introduce these topics in general, then I’ll explain how they come into play with logistic regression and random forests.…
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