The Predictive Sales & Marketing Blog

May

22

Top 5 Data Driven Marketers to Follow

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One of the best aspects of being a marketer is the wealth of knowledge that’s at our fingertips. Whether it’s a huge tech conference, an intimate user group, or a well executed infographic, you don’t have to look hard to find fellow marketers that are actively sharing their knowledge and experience. We’ve compiled a list of our favorite data driven marketers for you to follow and learn their tips and tricks.…

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May

19

How Reliant Funding Improved Direct Mail Responses by 50% With Predictive Technology

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Reliant Funding provides customized, working capital programs for small and mid-sized businesses nationwide. Their flexible financing options and dedication to first-class customer service has earned them a place in INC Magazine’s 500 fastest growing companies list and they’ve been named to The San Diego Business Journal’s Top 5 Fastest Growing Private Companies for two years running.They’re also one of the many companies that have adopted predictive into their Sales and Marketing technology stack, and have already realized impressive success with predictive lead scoring.…

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May

7

Fliptop’s Picks for 8 Can’t-Miss Sessions at SiriusDecisions Summit 2015

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Next week, more than 2,300 B2B leaders from around the world will converge in Nashville for this year’s SiriusDecisions Summit. Beyond the cowboy boots and barbecue, this year’s show promises to highlight the cutting-edge research and insights, introduce new models and frameworks, and revisit some of SiriusDecisions’ established best practices. And, of course… there’ll be some killer parties.

In its tenth year, the SiriusDecisions is stepping their game up with more than 50 analyst sessions over the course of four days.…

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May

5

Customer Advocacy at Fliptop

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Gainsight’s Pulse is around the corner and I’m excited to co-present at Pulse with Chad Horenfeldt, VP of Customer Success at Influitive.  Our workshop-style session is called Building an Army of Advocates: The Art and Science of Social Proof and will be held on Wednesday, May 13th.   I’ve had the pleasure of empowering customer advocates at both Demandbase and Fliptop using Influitive’s innovative platform and am eager to share what I’ve learned.…

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May

1

SiriusDecisions Summit After Party

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With SiriusDecisions Summit just around the corner, it’s time to lock down your after party plans in Nashville. Not to worry – Fliptop’s got you covered. We’re teaming up with some great sponsors to host an exclusive after party at the Hard Rock Cafe so you can unwind after the first day of summit.

Here’s what you can look forward to:

The Food

 

  • Buffalo chicken, pulled pork, and beef sliders
  • Tequila lime chicken skewers
  • Southwestern egg rolls
  • Tortilla station with homemade salsas and guacamole
  • Antipasto station with a variety of meats, cheeses, olives, etc.

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Apr

24

Join us in Nashville at SiriusDecisions Summit!

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The 10th annual SiriusDecisions Summit is just around the corner and you don’t want to miss out on this year’s action-packed event. With more than 50 analyst sessions, you will learn about recent cutting-edge research and insights in addition to over 100 practitioner case studies, featuring Fliptop’s case study on NewVoiceMedia.

NewVoiceMedia, a cloud-based contact solutions company, had aggressive targets growth and revenue targets to hit.…

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Apr

22

You’re Smart – We’re Hiring

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Here at Fliptop we are a team of technical, creative, and analytic folks. We believe a team of passionate people can solve big problems for the enterprise and have fun doing it. We love creating products that we’re proud of, and that people love using. We’ve worked in big and small companies, built many great products, and worked with some outstanding people.  …

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Apr

9

The Dos and Donts of Marketo Summit

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We are less than a week away from the start of Game of Thrones Season Five and Marketo Marketing Nation Summit. Coincidence? I think not!

It it’s sixth year, the Marketing Nation Summit is bigger than ever. With over 100+ sponsors, 100+ sessions, product launches, parties, cool schwag, figuring out where to begin can be overwhelming. Just like building your first program in Marketo :).…

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Apr

2

LinkedIn, Salesforce, and Oracle Executives to Speak at Predict 2015

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Fliptop announced the next wave of speakers for its 3rd Annual Predict Conference. This year’s conference will be held at Pier 27 in San Francisco on July 15, and newly announced speakers include Russell Glass, Head of Marketing Solutions at LinkedIn; Keith Bigelow, GM & SVP of Big Data & Analytics at Salesforce.com; and Kevin Akeroyd, GM Marketing Cloud at Oracle.…

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Mar

30

Fliptop at MarTech and Modern Marketing Experience

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MME_emailheaderFliptop is in two places at the same time this week!  Stop by our booth at either the Modern Marketing Experience in Las Vegas, NV or MarTech Conference in San Francisco for a demo of the only full funnel predictive marketing solution and a chance to win an Apple watch.

At Modern Marketing Experience, Fliptop’s Director of Customer Success Farkhanda Zhublawar will be presenting with Markie winner Eric Hansen of Cetera on “Predictive Marketing: How Data Can Determine Your Strategy.” In the session, we’ll explore how Cetera worked with Eloqua and Fliptop to create a predictive lead scoring model and optimize their Sales efforts.…

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