The Predictive Sales & Marketing Blog

Dec

15

20 Can’t-Miss Marketing Events in H1 2015

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20 Can’t-Miss Marketing Events in H1 2015

With the new year just around the corner, it’s time to take stock—and secure a spot at—of some of the can’t-miss marketing events of the coming year. These events are not only a great opportunity to “press flesh,” but to learn about new trends in data-driven marketing from some of the foremost experts on the subject.…

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Dec

9

My Christmas List: Predictive Lead Scoring

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Besides a new pair of boots, a nice jacket, and heck, a puppy, Predictive Lead Scoring would be on my Christmas List.

As anyone in sales knows, chasing prospects is hard. It takes creative emails, follow up, persistence, and lots of phone calls.  What’s harder is going through a list of hundreds of prospects to call without really knowing anything about them, or if they are even qualified.…

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Nov

24

Fliptop Customer Appreciation Event 49ers vs Washington Redskins

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At Fliptop we are fortunate enough to work with some of the leading tech companies in the world. On Sunday November 23rd we took a group of them to watch the 49ers play the Redskins in the new Levi’s Stadium. As a company we are a fan of predictions and it looked like the 49ers would win according to Microsoft’s prediction engine.…

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Nov

11

[Infographic] 5 Signs You Need Predictive Lead Scoring

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If you’re like most companies, you’re constantly on the hunt for ways to create better alignment between sales and marketing. When sales are disappointing, marketing blames sales for poor execution on the valuable leads they sourced. Sales, in turn, argues that marketing is spending too much of the budget on activities that generate weak leads. Sales needs more, better qualified leads and it’s marketing’s job to deliver the goods.…

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Oct

27

Don’t Call all Leads after Dreamforce

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Dreamforce 2014 was a good one for Fliptop.  We sponsored two booths, one at Moscone west and the second at the OpenLounge.  We put on 6 presentations between Partner Theater, Analytics Cloud demos, predictive analytics panels, and customer testimonials.

Jessica and Dan presenting Fliptop integration with Salesforce Wave

Jessica and Dan presenting Fliptop integration with Salesforce Wave

 

Appechange Partner Theater Presentation with InsideView

Appexchange Partner Theater Presentation with InsideView

We handed out 1,000 green foam fingers for fans to use at the Bruno Mars concert.…

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Oct

23

Traditional and Predictive Lead Scoring Work Together

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Originally posted to the Marketo Blog

By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going to buy from you. Before I started working at Fliptop, a predictive lead scoring platform, I’d always tried to base scoring on customers we’d won, but I’m not a data scientist – the most I could determine was that certain industries or job titles were more likely than others to become customers.…

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Oct

12

Fliptop at Dreamforce

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Heading to Dreamforce this year? If so, make sure to check out Fliptop’s exciting line-up below.  We packed the week with 6 presentations including how our customer InsideView is leveraging Predictive Lead ScoringDriving Predictable Revenue, a Customer Success Story Featuring NewVoiceMedia, and panel on the Future of Predictive Analytics.

In addition to our booth at Dreamforce, W825, Fliptop is sponsoring ‘The Open Lounge‘ at One Kearny, just blocks away from the Dreamforce expo hall at Moscone Center.…

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Sep

29

Marketo Launchpoint Webinar with TrackMaven

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Fliptop is pleased to announce we are putting on webinar with our Launchpoint partner Marketo and joint customer TrackMaven on Wednesday, October 1st, at 10 am PT.

Do you want to significantly boost predictable revenue, the holy grail of SaaS companies? Of course you do! Register for this information-packed session to discover how TrackMaven, a competitive intelligence and analysis company for digital marketers, was able to leverage Marketo and Fliptop, a predictive lead scoring company, to meet their lofty sales goals.…

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Sep

25

5 Unsolved Problems With Lead Scoring (Until Now)

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There are five identifiable flaws with traditional lead scoring that are addressed with the more sophisticated model of predictive lead scoring. They can make uncomfortable reading for those operating on an old model, but represent a significant opportunity for those who intend to do something about it.…

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Sep

8

Predict 2014 – The Event for the Data Driven Marketer

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Only 2 days left to get your tickets for Predict 2014. It is going to be a full day of content on demand generation, optimizing sales and marketing funnel, insights to the future of the marketing cloud and more. Register and hear from marketing practitioners, CMOs, VCs, and for a chance to network with other B2B marketers.

Screen Shot 2014-09-07 at 6.27.57 PMIf that’s not enough reason to attend, here are my four top reasons to attend Predict 2014:

1.  The Marketing Cloud Panel

Fliptop CEO Doug Camplejohn will moderate Jon Miller of Marketo, Lisa Hauge of Salesforce, Mark Friedler of Oracle, and Jeff Allen of Adobe as they discuss the future of the marketing cloud.…

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